Lons-le-Saunier, France

Laughing Cow®

Sam 25 & Sun 26 Sept. 2021

Choose Your Challenge

Gravel : 59km.
Road : 73, 108, 163 km.

Beginner or keen rider, you will find a route and challenge that will ensure you spend an unforgettable time on the bike around Lons-le-Saunier.

regional map
Special guest

I am delighted to be part of the inaugural 100 Years Sportive of The Laughing Cow®. Come ride with me on the roads of the Jura on 25th and 26th September

Jersey, timing, assistance and food included

A well-organized, secure and fun event for cyclists of all ages and abilities, from beginners to serious athletes. And everyone gets a unique anniversary jersey.


All participants will be automatically entered into the event raffle and get a chance to win some major prizes (check back here soon to see the list).

Exhibitors' Village

Brands from the cycle industry will mix with local craftsmen, producers and businesses for a lively village open to all on both days.

A region to explore

The department of the Jura is spectacular and fascinating. All participants and accompanying persons are highly encouraged to take advantage of this weekend to discover the area's terroir, natural resources and traditional know-how.

Jean-Yves RAVIER,
Maire de Lons le Saunier

Lons-le-Saunier is closely linked to the company of The Laughing Cow. 100 years ago, it is here that this brand and this jewel of the French food industry was born. This true family business, which has kept its authenticity throughout these ten decades, has crossed the history with the people of Lédon and starts with the same desire a certain future in the Jura.
The municipality is therefore a natural partner of this major international sporting event, sponsored by one of the greatest French cyclists, Laurent JALABERT. It is therefore a double pride to welcome this race which offers to all the lovers of the little queen different circuits adapted to all levels, ideal to discover our natural and cultural heritage.

I would particularly like to thank the Bel group for its commitment to our city as well as the municipal services who are working hard to make this event an unforgettable celebration.

Jean-Mary POUPAT,
Director of Non-Food Business Development - Bel Group

The Laughing Cow® is international, contemporary, daring and delicious.
To commemorate its anniversary in the Jura region, Groupe Bel wanted to offer a large popular gathering on the very spot where the first cheese factory workshop was located, where the story began.

The desire to bring together the two Jura plants and La Maison de La Vache qui rit® is a marker of family history and living together. Memory of an industrial history, these sites sublimate the historical roots of this iconic brand to embody the Bel Group's values.

This event must hold this identity high. It must reflect the energy that is ours and invite everyone to join in this great moment of laughter to be shared together, today and for the next 100 years, as a precious asset that must be safeguarded. A fabulous ambition for a group that is preserving its roots while offering products that are loved around the world.

Sébastien MEDAN,
Président CLSO

What could be more intoxicating than to pedal on the roads of the Jura? The Cyclosportive La Vache qui rit® will reserve for its participants, of all ages, all levels and coming from far beyond the borders of the Burgundy Franche-Comté Region, a discovery of its soil, its natural wealth or its artisanal know-how...

Much more than a cycling event, the event will be a real popular celebration and the occasion to celebrate the 100 years of the Quin ous brand will bring back memories of our childhood. An "eco-responsible" event open to all where animations and surprises will not miss ...

I am particularly happy to take on the organization of this event and move the bicycle as a popular and promotional tool of the territory. In 2021, The Laughing Cow® will be our common denominator...

100 years old... An anniversary that promises to be as exceptional as the history of the brand.
Not to be missed!